0 Subway's Avocado Graph Decoded

August 1, 2012

Subway avocado commercial
Image credit: Subway
NBC is playing the you-know-what out of Olympics commercials, like this one for Subway.

Aside from Olympian speed skater Apolo Yoko Ohno, the ad features an informative bar graph showing the "super food" avocado and how it compares to... you know, how it relates to... well, something to do with avocados and some sort of growth of some other factor over time. Nobody can quite figure it out.

Luckily, Gawker decided to investigate this very pressing matter; Subway provided an official response:

Given the sports science nature of the spot, the graph was designed to draw the eye upward in trend - a trait we typically perceive as positive. In this case, we thought of the upward (positive) trend as related to taste, as in Avocado increasing the taste factor of said sandwich.

In other words, the x-axis = avocado and the y-axis = taste factor. Makes sense.

The slope of knowing > a good night's sleep = tonight.


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