September 10, 2010
|Photo credit: IKEA Cats|
"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at ad agency Mother London. "So we released a hundred cats in to the Ikea Wembley store, for real, to see where they went and what furniture made them happy."
In related news, the UK is currently suffering from a FURemover Brush shortage.
|ShareThis | Posted September 10, 2010 at 10:22 PM|
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