January 8, 2011
|Image credit: Starbucks|
The speculations and negative feedback continue to mount.
Meanwhile, I was more interested in finding out how the Siren came to be featured in the logo in the first place...
"Let’s go all the way back to 1971, to when Starbucks was first coming to be.(via Starbucks blog)
In a search for a way to capture the seafaring history of coffee and Seattle’s strong seaport roots, there was a lot of poring over old marine books going on. Suddenly, there she was: a 16th century Norse woodcut of a twin-tailed mermaid, or Siren.
There was something about her – a seductive mystery mixed with a nautical theme that was exactly what the founders were looking for. A logo was designed around her, and our long relationship with the Siren began."
|ShareThis | Posted January 8, 2011 at 6:34 PM|
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