0 25 Years of the GIF (as in JIF)

GIF 25th anniversary, CompuServe
Credit: Mr. GIF
The GIF (graphics interchange format) was first introduced by CompuServe on June 15, 1987.

Contrary to popular belief, the correct pronunciation of the word GIF is with a soft J sound, not a hard G — as in "Choosy developers choose GIF," à la JIF peanut butter.

But does anyone actually pronounce it correctly? I've never once heard it said that way. In fact, I'm fairly certain most people will give you strange looks of confusion if you say it like that.

In honor of its 25th birthday, here's PBS Off Book with more on the GIF.

(via Daily Dot)

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