July 29, 2010
How did the
NBC peacock grow its colorful plumage? This cute 34-second short animation—a collaboration between Director
Nathan Love and
NBC Artworks—provides one possible explanation. The spot was inspired by the infamous
Spumco promos, as well as
vintage NBC logos. According to Creative Director
Joe Burrascano, "The brief was to create a stand-alone logo animation for NBC. The only guidelines were to make it our own, and of course, for it to be 'the best logo ever.'"
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