0 Today I Learned...How 16 Popular Companies Were Named

Have you ever wondered about the origin of unique company names like Google, Yahoo or Lego? Entrepreneur Glenn Stansbury has compiled the stories behind 16 well-known companies and how they got their unusual monikers. Here are 5 of them...

Google logo
• Google: The name started as a joke about the amount of information the search engine could search, or a "Googol" of information. (A googol is the number 1 followed by 100 zeros.) When founders Larry Page and Sergey Brin gave a presentation to an angel investor, they received a check made out to "Google."

Yahoo logo
• Yahoo: The word "yahoo" was coined by Jonathan Swift in the the book Gulliver's Travels. The term represented a repulsive, filthy creature that resembled humans (think: Neanderthal). Yahoo! founders Jerry Yang and David Filo considered themselves yahoos, and thought the term would be appropriate for their joint venture.

Asus logo
• Asus: The consumer electronic company is named after Pegasus, the winged horse of Greek mythology. The founders dropped the first three letters for the high position in alphabetical listings. In 1998 Asus created a spinoff company named Pegatron, using the other unused letters of Pegasus.

Lego logo
• Lego: Lego is a combination of the Danish phrase "leg godt," which translates to "play well." Initially the company built wooden toys, and later switched to making plastic bricks. Lego also means "I put together" in Latin, but the Lego Group claims this merely coincidence and the origin of the word is strictly Danish.

Cisco logo
• Cisco: Contrary to popular belief and theories, Cisco is simply short for San Francisco. Their logo resembles the suspension cables found on the Golden Gate bridge.

Find out how 11 other popular companies got their names by reading the full list here.

[via Holy Kaw]

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