0 Domino's Pizza Goes Behind the Cheese

Dominos Pizza, ad campaign
Domino's Pizza recently defied the marketing status quo by basically admitting that their pizza used to taste like cardboard; they changed the recipe and launched a massive ad campaign.

This week, the pizza chain once again dared to be different, giving us a behind-the-scenes peek at the making of a Domino's commercial.

Electric screwdrivers and blowtorches are involved (as in they touch the pizza—crazy!), and apparently there is high demand for hand models who can perform successful "cheese pulls" (I, for one, was unaware).

The ad is all part of Domino's new Show Us Your Pizza campaign, offering $500 to the best pizza photo uploaded by the public.

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