0 How to Damage a Brand, Kenneth Cole Style

Kenneth Cole, Twitter
Kenneth Cole has since removed the tweet above and apologized on his Facebook page, but really?! Too soon! Too soon! And it wasn't even tweeted by some idiot social media intern — it was KC himself!

The designer's "joke" of a tweet included the trending #Cairo hashtag, so it was quickly seen by thousands. The "reaction" (pun intended) online has been less than favorable. In fact, the backlash has already spawned an insensitively funny @KennethColePR Twitter handle. Some of the gems:

  • South Africans won't be able to tear APARTheid my new knits — they're just that strong! #KennethColeTweets
  • Did a Jihadist blow up ur luggage while u were traveling in India? Head over to my store and Mumbai a whole new wardrobe! #KennethColeTweets
  • You’re gonna want to Abu Ghraib one of our hoodies before they’re gone. #KennethColeTweets
  • Rolling through Germany? Gestapo by our new Berlin store! #KennethColeTweets
  • Wardrobe got you water-BORED? GITMO of our new spring collection. #KennethColeTweets
(via TechCrunch)

You can leave a response, or trackback from your own site.

0 Response to "How to Damage a Brand, Kenneth Cole Style"

Post a Comment

Powered by Blogger