0 Creative Ads: McDonald's 'M Sandwich'

McDonald's, M Sandwich, Hungary
Once every few years...while on a road trip...stuck in the middle of nowhere...I will stop to eat at McDonald's. So although chances are that I'll never taste the McDonald's M Sandwich, I find the ad for it quite clever -- it made me look twice.

According to the ad's creative team:
Due to its high quality ingredients, McDonald’s wanted “The M” to be seen as a special option and its communication to target those who had some knowledge about cooking. That’s the reason why we came up with the idea of cookbooks forming the shape of a sandwich and the concept line “The M, a sandwich for experts.” (source)
Out of curiosity, I did an internet search for the books. I didn't find them.

[via adsoftheworld]

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