0 100 Cats Assembled at IKEA

IKEA cats, Wembley, Mother London
Photo credit: IKEA Cats
IKEA shoppers may find themselves inexplicably sneezing as of late. To announce their latest cat-alog and "Happy Inside" ad campaign, 100 untrained housecats were released and allowed to roam in Wembley's IKEA store. The felines were filmed for a cute new commercial.

"The idea behind the work is that cats know better than anything what makes them feel happy inside, they live their lives in pursuit of their own comfort," said Feh Tarty, creative director at ad agency Mother London. "So we released a hundred cats in to the Ikea Wembley store, for real, to see where they went and what furniture made them happy."

In related news, the UK is currently suffering from a FURemover Brush shortage.

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