0 Mini Doc Goes Under the Shirt at Threadless

Threadless, tee-shirt design, Jake Nickell, Brent Schoepf, Motherboard documentary
Threadless is a community-based tee shirt company that prints designs created and chosen by the public. Artists submit their tee shirt designs to the Threadless website, the public votes for their favorites, and the most popular shirts get printed and sold. By harnessing the power of the internet, the DIY clothing company has accumulated 1.2 million participants and millions of customers. Jenny's Noodle has even featured the clever Threadless designs -- like this one, and this one. In The Threadless Story: How an Internet T-Shirt Company Went XXL, Motherboard takes a behind-the-scenes look at the company on the occasion of its ten year anniversary.

"In this mini doc, Threadless founder Jake Nickell, designer Brent Schoepf, and fans of the community talk about how Threadless went global, what makes the community work, and how kids on computers are the future of entrepreneurial design."

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