Jenny's Noodle

Schwarzwaldtårta (black forest cake)

Hembakat är Bäst, or Homemade is Best (for those who don't speak Swedish), is the new cookbook from IKEA that showcases 30 classic Swedish baking recipes. From small biscuits to large cakes, the photos taken by Carl Kleiner are really lovely and unique.

We wanted to ensure a connection between IKEA's kitchen appliances and one of the best things you can do in a kitchen, some great baking. So the main attraction in the campaign became a 140 page coffee-table baking book presented in a very visually unique and spectacular way.

The recipes may be in a foreign language, but the photos alone make purchasing this cookbook worthwhile. After all, recipes can be found all over the internet; I buy cookbooks to enjoy food visually.


Pepparkakor (gingerbread)

Fina Kanelbullar (cinnamon buns)

The book is not yet available for purchase in the U.S., so for now, you can see more of the amazingly stylish ingredient photographs here.