0 Most Powerful Brand Colors on the Web

brand popularity, logo colors, red and blue, colourlovers
Image credit: COLOURlovers
COLOURlovers has created a rainbow of an infographic showing The Colors of the Top 100 Web Brands. According to their research, the most powerful internet properties use shades of red or blue predominately in their brand logos.
While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Once a rocket ship of a web startup takes flight, there are a number of Jr. internet astronauts hoping to emulate their success... and are inspired by their brands. And so Blue and Red will probably continue to dominate...
What if Facebook and Twitter were red, or imagine if YouTube was blue -- do logo colors really influence brand popularity?

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