0 McDonald's Super-Sized Fries Crosswalk

McDonald's fries, Zurifest, pedestrian crossing
Photo credit: tbwa
During the July 4th weekend festival of Zurifest (Züri Fäscht) in Switzerland, McDonald's found itself competing with various street food vendors and wanted to capitalize on the increase in foot traffic. Ad firm TBWA Switzerland developed a unique campaign to attract pedestrians to the fast food chain by transforming a crosswalk into a super-sized serving of fries. Super clever idea!

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