Jenny's Noodle

The cafe at Pop-Tarts World in Times Square. Photo credit: NYTimes.com

What did you have for breakfast this morning? Did you happen to grab a Pop-Tart? Visitors to Times Square today will have the first opportunity to buy the popular toaster pastries at the all new 3,000 square foot Pop-Tarts World store/playland.

The New York Times reports:

"The focal point of the store, which opens Tuesday, is the cafe. It will serve about 30 snacks and desserts.

The menu includes the Fluffer Butter, marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries; the Sticky Cinna Munchies, cinnamon rolls topped with cream-cheese icing and chunks of Pop-Tarts cinnamon-roll variety; and Ants on a Log, which is celery, peanut butter and chunks of the Wild Grape version.

And then there’s the Pop-Tarts Sushi, three kinds of Pop-Tarts minced and then wrapped in a fruit roll-up. 'We did an internal tasting here at the building, and it was the winner,' said Etienne Patout, senior director at the Pop-Tarts brand, part of the Kellogg Company."

Visitors can also build their own Pop-Tarts, starting with a basic pastry and asking servers to add frosting, toppings (coconut, sprinkles) and drizzle (caramel, raspberry). They can take their pastries frozen, toasted, microwaved or uncooked, but there will be no self-serve."

Wonder when Toaster Strudel Land will open?